Concepts and Cases in International Marketing
| Module: | 8a-d: Cross-Cultural Management II |
| Lecturer: | Prof. Dr. Hartmut Holzmüller |
| Scope / Credits: | 4 SWS / 7,5 Credits |
| Course type: | Lecture and exercise |
| Language: | English |
Contents overview
Concepts in International Marketing
Course description
This course provides an introduction into issues and problems commonly encountered in strategy formation and decision making by companies operating on an international scale. Students of the course shall (1) become more sensitive to international marketing issues and develop an understanding of current problems that international marketers face on global markets, (2) develop a knowledge of concepts and methods used in international marketing theory and business practice, (3) be capable of applying the presented framework, concepts, and methods, to typical issues in international marketing management.
Class format
The principal teaching methods used in class will be lectures, case and topical discussions, video presentations, guest speakers, and student presentations.
Readings
Keegan, W. J., & Green, M. C. (2015). Global marketing. Upper Saddle River, NJ: Pearson. (available as e-book at Dortmund University library)
If you plan to participate in these courses, please register online for “Concepts and Cases in International Marketing 2021” via moodle.
Date and Time
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Cases in International Marketing
Course Description
The general aim of this lecture is to assign the theoretical knowledge into real-world practise. This didactic concept of participant-centred learning was originally developed at the Harvard Business School and is now a distinguished standard in international MBA programs or management education. International case studies will help the participants to develop strategic thinking in an international marketing context and will provide an opportunity to sharpen verbal and written communication skills. Utilizing a teaching approach that mixes cases, class discussion, group workshops, and participants will learn key concepts and tools used in solving international marketing problems.
The Course is divided into two parts: The first part describes the case method teaching and introduces the students successively to case study exercises and participant-centred learning. The second part covers the process of working with basically Harvard Business School Case Studies in an international marketing context. Therefore the students work together in small groups, present their results and defend their findings during a classroom discussion.
Date and Time
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- Exam Concepts: Written Exam together with Cases in International Marketing
- Exam Cases: Written Exam together with Concepts in International Marketing / Others by Arrangement
- Instructor: Prof. Dr. Hartmut H. Holzmüller
- All Examinations are offered in English language only and must be solved in English!
Documents
Contact person
Search & People Search
Location & approach
The campus of TU Dortmund University is located close to interstate junction Dortmund West, where the Sauerlandlinie A 45 (Frankfurt-Dortmund) crosses the Ruhrschnellweg B 1 / A 40. The best interstate exit to take from A 45 is "Dortmund-Eichlinghofen" (closer to Campus Süd), and from B 1 / A 40 "Dortmund-Dorstfeld" (closer to Campus Nord). Signs for the university are located at both exits. Also, there is a new exit before you pass over the B 1-bridge leading into Dortmund.
To get from Campus North to Campus South by car, there is the connection via Vogelpothsweg/Baroper Straße. We recommend you leave your car on one of the parking lots at Campus North and use the H-Bahn (suspended monorail system), which conveniently connects the two campuses.
TU Dortmund University has its own train station ("Dortmund Universität"). From there, suburban trains (S-Bahn) leave for Dortmund main station ("Dortmund Hauptbahnhof") and Düsseldorf main station via the "Düsseldorf Airport Train Station" (take S-Bahn number 1, which leaves every 20 or 30 minutes). The university is easily reached from Bochum, Essen, Mülheim an der Ruhr and Duisburg.
You can also take the bus or subway train from Dortmund city to the university: From Dortmund main station, you can take any train bound for the Station "Stadtgarten", usually lines U41, U45, U 47 and U49. At "Stadtgarten" you switch trains and get on line U42 towards "Hombruch". Look out for the Station "An der Palmweide". From the bus stop just across the road, busses bound for TU Dortmund University leave every ten minutes (445, 447 and 462). Another option is to take the subway routes U41, U45, U47 and U49 from Dortmund main station to the stop "Dortmund Kampstraße". From there, take U43 or U44 to the stop "Dortmund Wittener Straße". Switch to bus line 447 and get off at "Dortmund Universität S".
The H-Bahn is one of the hallmarks of TU Dortmund University. There are two stations on Campus Nord. One ("Dortmund Universität S") is directly located at the suburban train stop, which connects the university directly with the city of Dortmund and the rest of the Ruhr Area. Also from this station, there are connections to the "Technologiepark" and (via Campus Süd) Eichlinghofen. The other station is located at the dining hall at Campus Nord and offers a direct connection to Campus Süd every five minutes.
The AirportExpress is a fast and convenient means of transport from Dortmund Airport (DTM) to Dortmund Central Station, taking you there in little more than 20 minutes. From Dortmund Central Station, you can continue to the university campus by interurban railway (S-Bahn). A larger range of international flight connections is offered at Düsseldorf Airport (DUS), which is about 60 kilometres away and can be directly reached by S-Bahn from the university station.
The facilities of TU Dortmund University are spread over two campuses, the larger Campus North and the smaller Campus South. Additionally, some areas of the university are located in the adjacent "Technologiepark".
Street navigation from and to the TU Dortmund University:
The document and the graphic represent the motorways and federal highways around the TU Dortmund University in a very simplified way:
This interactive map helps you find and navigate between facilities and buildings on campus:
This document contains a simple campus map in German and English: