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Logo mit Text "Marketing"
Fakultät Wirtschaftswissenschaften
Grafik: Zeichnungen eines Kopfes, eines Rades und einer Pipette in Regenbogenfarben © Andrew Ostrovsky

Konferenzen und Tagungen

2023

  • Wesely, K., Holzmüller, H. H.: „The Pitfalls of District Heating: An Exploratory Study of Homeowners' Assessment of Energy-Efficient Heating Systems in Germany", ACESD 2023, Sapporo, Japan, November 2023
  • Wesely, K.: „Misperceptions in autonomy - An analysis of homeowners' perceptual biases regarding fossil-fueled heating systems from an attributional perspective", 45th EBES Conference, Budapest, Ungarn, September 2023

2022

  • Grothaus, J., Köcher, Sö., Köcher, Sa.: „#infertility Dealing with Taboo Topics on Social Media“, SERVSIG 2022, Glasgow, Vereinigtes Königreich, Juni 2022
  • Raufeisen, X., Köcher, Sö.: „A double edged sword: Humorous complaint handling on social media”, SERVSIG Conference 2022, Glasgow, Vereinigtes Königreich, Juni 2022
  • Grothaus, J., Köcher, Sö., Köcher, Sa.: „Coping with Uncertainty in High-Risk Services“, Frontiers in Service Conference, Boston, USA, Juni 2022
  • Wesely, K., Holzmüller, H. H.: „Just a Sham? – An Empirical Investigation of Homeowners’ Misperception of Self-sufficiency in the Context of Fossil-fueled Heating in Germany”, The Asian Conference on the Social Sciences (ACSS2022), online (Tokyo, Japan), Juni 2022
  • Kessenbrock, A., Holzmüller, H. H.: „Influence of Information Channels on Product Choice Effort”, Recent Advances in Retailing and Consumer Services Conference, Lago Maggiore, Italien, Juli 2022
  • Angenendt, L.: „Verhaltensmuster in Bezug auf den Kauf und Verbrauch von Lebensmitteln knapp vor und nach Ende der Haltbarkeitsangabe“, 5. Symposium Konsum Neu Denken, Wien, Österreich, September 2022
  • Wesely, K.: „Deceptive Autonomy: Why Homeowners Favour Fossil Heating”, ANZMAC, Perth, Australien, Dezember 2022

2021

  • Ruoss, F., Holzmüller, H. H.: „Is here a smart way to manage independent sales agents in export markets? – Current practices of monitoring and managing international intermediaries", AMA Global SIG Conference, Taormina, Italien, Oktober 2021
  • König, S.: „Der Umgang mit Klimawandelgefahren in Unternehmen – Treiber und Barrieren der Umsetzung von Maßnahmen zur Klimafolgeanpassung", 7. Rostocker Dienstleistungstagung, Rostock, September 2021
  • Ruoss, F.: „Is There a Smart Way to Manage Independent Sales Agents in Export Markets? – An Identification and Analysis of Monitoring and Motivation Practices”, 2021 AMA Summer Academic Conference, Online, August 2021
  • Grothaus, J., Köcher, Sa., Köcher Sö., Holzmüller, H. H.: „#infertility – Dealing with Taboo Topics on Social Media”, 2021 Frontiers in Service Conference, Online, Juli 2021
  • König, S., Holzmüller, H. H.: „Companies´ Adaptation to Global Climate Change: Empirical Identification of Drivers and Barriers to the Implementation of Protective Measures against Natural Hazards", 50th European Marketing Conference, Online, Mai 2021
  • Wesely, K., Holzmüller, H. H., Thommessen, C., Heinzel, A.: „Striving for energy autonomy? – An empirical investigation of homeowners‘ drivers and barriers to participate in community energy systems in Germany“, 5th IAFOR International Conference on Sustainability, Energy & the Environment (2021), Online (Honolulu, Hawaii), Januar 2021
  • Harrmann, L., Böhm, E., Eggert, A.: „Exploring the Paths towards Service Growth in Manufacturing Companies”, AMA Winter Academic Conference, Online, Februar 2021

2020

  • Kessenbrock, A., Holzmüller, H. H.: „Customers In-Store Information Handling – How We Juggle Info over the Smartphone and Salespersons Advice”, 8th Annual Winter Global Business Conference 2020, Tignes, Frankreich, Januar 2020
  • Ruoss, F., Holzmüller, H. H.: „Is There a Smart Way to Manage and Monitor Sales Agents in Export Markets? Presentation of a Research Proposal“, Workshop on Export Management Research, Paris, Frankreich, Januar 2020
  • Autmaring, T.: „The Hidden Needs of Users – Acceptance and Barriers of Using Ethnography for User-Driven Product Enhancement for SMEs in B2B Markets”, AMA Winter Academic Conference, San Diego, USA, Februar 2020
  • Grothaus, J., Kessenbrock, A.: „Can Dynamic Pricing be Fair? An Empirical Investigation on Various Strategies of Applying Variable Prices for One-Time Transactions and Term Contracts”, AMA Winter Academic Conference, San Diego, USA, Februar 2020
  • Raufeisen, X., Köcher, Sö.: „Blessing in Disguise? Utilizing humor to cope with inappropriate complaints on social media”, AMA Winter Academic Conference, San Diego, USA, Februar 2020
  • Wesely, K.: „Investigating homeowner’s motivation to participate in local sustainable energy projects – An analysis of the relevance of subjective energy autonomy in the context of energy saving investments in Germany”, AMA Winter Academic Conference, San Diego, USA, Februar 2020
  • Wesely, K.: „Towards a better understanding of emotional drivers and barriers in the context of local renewable energy projects – An empirical investigation on homeowners’ motives from a marketing perspective”, REAL CORP 2020, Online (Aachen), September 2020

2019

  • Ruffer, S., Schaefers, T., Eggert, A., Holzmüller, H. H.: „Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration”, Industrial Marketing Management Inaugural Summit, Kopenhagen, Dänemark, Januar 2019
  • Rebsch, S., Holzmüller, H. H.: „Beware of Love at First Sight – Towards a Systematic Selection of Sales Agents in Export Markets”, Winter Global Business Conference, Tignes, Frankreich, Januar 2019
  • De Keyser, A., Köcher, Sa., Alkire (née Nasr) L.: „Frontline Technology Infusion: Conceptual Archetypes and a Future Research Agenda”, Organizational Frontline Research (OFR) Symposium, Austin, USA, Februar 2019
  • Köcher, Sö., Köcher, Sa., Alkire (née Nasr), L.: „#followme: Developing and Testing a Life-Cycle Model of Influencer-Follower Relationships”, AMA Winter Academic Conference, Austin, USA, February 2019
  • Autmaring, T., Holzmüller, H. H.: „The User Perspective – Acceptance and Barriers of Ethnography as a Research Tool for Product Innovations for SMEs in B2B Markets”, 48th Annual Conference for the European Marketing Academy (EMAC), Hamburg, Mai 2019
  • Heix, S., Holzmüller, H.: „Cross-Cultural Experimental Research in International Marketing – An Avenue to Overcome the Etic-Emic Dilemma?“, 2019 AMA Global Marketing SIG Conference, Buenos Aires, Argentinien, Mai 2019
  • Heix, S., Holzmüller, H.: „Effects of Double Language Labeling In The Context Of FMCG-Products: A Mixed-Methods Approach“, AMS Annual Conference, Vancouver, Kanada, Mai 2019
  • Franuszkiewicz, J., Heix, S., Frye, S., Haertel, T., Terkowsky, C.: „From laboratory education to laboratory edu-action: evaluation of a redesigned lab course for prospective technology teachers and resulting demands for cyber-physical ‘remotification’“, 5th Experiment International Conference (exp. at'19), Madeira, Portugal, Juni 2019
  • Köcher, Sa., Köcher, Sö., Alkire (née Nasr), L.: „The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach”, Academy of Marketing Science (AMS) Conference, Vancouver, Kanada, Juni 2019
  • Kessenbrock, A., Köcher, Sö., Holzmüller, H. H.: „Mobile In-Store Search and Customers‘ Switching Intentions“, 26th Recent Advances in Retailing and Service Science, Talinn, Estland, Juli 2019
  • Autmaring, T., Holzmüller, H .H.: „Using Ethnography as a Research Tool for Exploring User Experience in B2B-Businesses for Product Innovation Process”, International Conference on Trends and Innovations in Management, Engineering, Sciences and Humanities, Dubai, VAE, Dezember 2019
  • Hülsebusch, D., Kessenbrock, A., Cziehso, G.P., Fanakidou, C.: „Open the door, please – The effect of company tours on perceived corporate social responsibility and companies’ reputation”, International Conference on Trends and Innovations in Management, Engineering, Sciences and Humanities, Dubai, VAE, Dezember 2019

2018

  • Köcher, Sö., Blut, M., Iyer, G. R.: „Perceptions of Fairness of Self-Service Technologies in Service Delivery”, 46th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA, Mai 2018
  • Kessenbrock, A., Cziehso, G. P.: „How to Simplify Consumers’ Product Choice: An Exploration of Different Information Sources at The Point of Sale”, 46th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA, Mai 2018
  • Cziehso, G. P., Wobker, A., Kessenbrock, A.: „You Get What You Pay For – Physical Placebo Effects of Price Discounts”, 47th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA, Mai 2018
  • Autmaring, T., Cziehso, G. P., Griese, I., Holzmüller, H. H.: „Just a Mental Problem? Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B Markets”, 46th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA, Mai 2018
  • Heix, S., Holzmüller, H. H.: „Is it really better to take two? Effects of dual language labeling in a national and cross-cultu-ral setting”, AMA Global Marketing SIG Conference, Santorini, Griechenland, Mai 2018
  • De Keyser, A., Köcher, Sa., Nasr, L., Kandampully, J.: „Front-line Technology Infusion: Conceptual Archetypes and a Future Research Agenda”, SERVSIG Conference, Paris, Frankreich, Juni 2018
  • Sepehr, S., Holzmüller, H. H, Rosenberger III, P. J.: „Discourse of anti-immigration and neoliberal marketization of ethnicity: an investigation of immigrant consumer vulnerability”, 18th Consumer Culture Theory Conference, Odense, Dänemark, Juni 2018
  • Ruffer, S., Schaefers, T.: „Customer-oriented selling of perfor-mance-based contracts – A means-end chain analysis”, Global Marketing Conference, Tokio, Japan, Juli 2018
  • Kessenbrock, A., Cziehso, G. P.: „Different External Informati-on Sources at Physical Stores and the Influence on the Custo-mer Buying Decision Process”, Global Marketing Conference, Tokio, Japan, Juli 2018
  • Cziehso, G. P., Kukar-Kinney, M., Mier, J., Tann, D.: „Why we share it – An investigation about reasons for account sharing of online content providers”, Global Marketing Conference, Tokio, Japan, Juli 2018
  • Heix, S., Holzmüller, H. H.: „‘To catch one’s eye isn’t always best?!‘ Exploring effects of dual language labeling: an eyetra-cking approach”, 27th Consortium for International Marketing Research, Atlanta, USA, September 2018
  • Autmaring, T., Holzmüller, H. H.: „Using Ethnography as a Tool for User-Driven Product Enhencement”, International Confe-rence for Marketing and Design, Faro, Portugal, Oktober 2018
  • Refflinghaus, R., Klute-Wenig, S., Rebsch, S., Holzmüller, H. H.: „How to Find a Suitable Distribution Partner. A Systematic, QFD-Based Approach”, 21st QMOD Conference, Wales, Groß-britannien, Oktober 2018
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