Marketing AI
| Topic: | Current Issues in Marketing AI |
| Module: | Marketing II |
| Lecturer: | Prof. Dr. Sascha Alavi Ann-Kristin Rüther |
| Scope / Credits: | 4 SWS / 7.5 Credits |
| Type: | Seminar |
| Exam Type: | Seminar Paper and Presentation |
| Language: | English |
| Application: | Online Application |
Table of Content
General Information
Requirements: - None - It is recommended that participants have attended the module “Innovative Customer Relationship Management (Marketing I).”
Approach: The focus of this module is on conducting a research project on a current topic in the field of marketing AI. The subject-matter and methodological knowledge acquired previously is applied and deepened through a concrete problem statement drawn from marketing research and practice. In the spirit of inquiry-based learning, students go through a complete research process, from defining the research question to data collection and analysis, and finally to the interpretation and presentation of the results. Under supervision, students will apply appropriate methods of quantitative market research. The research project will be carried out in student teams, each of which will examine the topic from a different perspective.
Application
Applications must be submitted online (it is not possible to apply for this course via the LSF). Please send a current resume and a transcript separately via email to annkristin.ruether@tu-dortmund.de.
- Application period: TBA
Time and Place
- Tuesdays from 8:00 a.m. to 12:00 p.m.
Further details regarding the schedule will be announced in the course’s Moodle room, where the course materials are also available.
Learning Objectives
Upon completion of the seminar, students will be able to:
- understand and analyze a current topic independently
- develop a research topic based on a literature review
- design, plan, and carry out a research project
- present and defend interim results