Research Exchange at the Dissertation Workshop in Wiesbaden

As part of the doctoral workshop in Wiesbaden, Ann-Kristin Rüther presented her project online and received helpful feedback for the further development of her research. The focus is on how companies can design the objectives of customer-oriented AI systems and ensure, through appropriate measures, that the systems’ behavior aligns with the desired goals.
Prof. Dr. Sascha Alavi attended the event in person. In addition to various presentations, the doctoral workshop provided an opportunity to exchange ideas with marketing professors from all over Germany.


