News from teaching of Professorship
Applications for master theses
Applications for master theses at the Professorship of Marketing are now open.
Pricing in Practice - Guest Lecture by d-fine
For the students of the bachelor course "Marketing Research" the consultancy d-fine gave exciting insights into the practice.
Final presentation of the bachelor seminar with the Theater Dortmund
Last week, the final presentation of the Bachelor project seminar in cooperation with the Theater Dortmund took place.
Guest lecture by thyssenkrupp Industrial Solutions AG
Interesting guest lecture at the Junior Professorship Marketing about "Marketing and Sales in Project Business".
From Opera to Drama – Cooperation with the Theater Dortmund
As part of the current project seminar, 20 bachelor students are supporting the Theater Dortmund with marketing research.
Cooperation with Cityring Dortmund
Last semester, master students investigated how the stationary retail in Dortmund can be supported with the help of an online marketplace.
Going to the Zoo - Kickoff for Bachelor Project Seminar in Marketing
Last week, the kick-off of the Marketing bachelor-seminar took place in the zoo together with the ZOO Dortmund and the Zoofreunde Dortmund e.V..
CRM and Business Ecosystems – Cooperation with Signal Iduna
As part of the current master seminar, the professorship of marketing cooperates with Signal Iduna.
Project seminar "Sportstadt Dortmund" - A cooperation with the City of Dortmund, Sparkasse Dortmund and LG Olympia Dortmund
In the context of the seminar on the positioning of Dortmund as a sports city, the Professorship of Marketing cooperates with various partners.
Master seminar in cooperation with Humpert
Master students investigate issues in e-bike riding and derive new implications for practicioners.
Guest lecture on data-driven decision-making
On Monday, Jakob Gerzen of JG Consulting gave an exciting presentation on data-driven marketing optimization.
Marketing in Practice - "Chill-Out Sessions" with Marketing Practitioners
For bachelor students, the Marketing Department has introduced an exciting new format.