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Department of Business and Economics
A lecture in the Audimax © Oliver Schaper​/​TU Dortmund

News from teaching of Professorship

07/03/2023

Application for seminars

Appplication for seminars at the Professorship of Marketing are now open.
01/30/2023

Applications for master theses

Applications for master theses at the Professorship of Marketing are now open.
01/17/2023

Pricing in Practice - Guest Lecture by d-fine

For the students of the bachelor course "Marketing Research" the consultancy d-fine gave exciting insights into the practice.
09/21/2022

Final presentation of the bachelor seminar with the Theater Dortmund

Last week, the final presentation of the Bachelor project seminar in cooperation with the Theater Dortmund took place.
05/12/2022

Guest lecture by thyssenkrupp Industrial Solutions AG

Interesting guest lecture at the Junior Professorship Marketing about "Marketing and Sales in Project Business".
03/31/2022

From Opera to Drama – Cooperation with the Theater Dortmund

As part of the current project seminar, 20 bachelor students are supporting the Theater Dortmund with marketing research.
02/08/2022

Cooperation with Cityring Dortmund

Last semester, master students investigated how the stationary retail in Dortmund can be supported with the help of an online marketplace.
10/14/2021

Going to the Zoo - Kickoff for Bachelor Project Seminar in Marketing

Last week, the kick-off of the Marketing bachelor-seminar took place in the zoo together with the ZOO Dort­mund and the Zoofreunde Dort­mund e.V..
04/16/2021

CRM and Business Ecosystems – Cooperation with Signal Iduna

As part of the current master seminar, the professorship of marketing cooperates with Signal Iduna.
04/05/2021

Project seminar "Sportstadt Dortmund" - A cooperation with the City of Dortmund, Sparkasse Dortmund and LG Olympia Dortmund

In the context of the seminar on the positioning of Dortmund as a sports city, the Professorship of Marketing cooperates with various partners.
03/10/2021

Master seminar in cooperation with Humpert

Master students investigate issues in e-bike riding and derive new implications for practicioners.
12/15/2020

Guest lecture on data-driven decision-making

On Monday, Jakob Gerzen of JG Consulting gave an exciting presentation on data-driven marketing optimization.
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