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Department of Business and Economics


The Professorship of Marketing deals with current topics of marketing science in teaching and re­search. Our work is oriented towards national and in­ter­na­tio­nal requirements. In teaching, we cover a broad field of diciplines and provide a variety of courses to deepen analytical, methodological and decision-oriented competences. We teach our students key qualifications to encourage their national and international professional careers in the field of marketing. Furthermore, our work in teaching and research is characterized by a high degree of practical orientation that is reflected in numerous cooperations with companies and project seminars.