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Department of Business and Economics
Bachelor / Master


Here you will find information about writing a thesis at the Professorship of Marketing. Please choose the form of thesis you are interested in:


During their bachelor thesis, students work independently on an empirical project. The topics of the work are based on practical problems, often in cooperation with companies. Therefore, students should have participated in the bachelor seminar “Scientific Writing” of the Professorship of Marketing.

Parallel to writing the bachelor thesis, the project seminar is attended. On a regular basis, the status of the bachelor thesis is presented and discussed in the project seminar. After handing in the bachelor thesis, the results will be presented and discussed in front of the other participants.

Since all topics are empirical, the time for writing the bachelor thesis is 13 weeks in total.


The supervision of the bachelor theses is primarily carried out by the lecturer who is responsible for the bachelor project seminar in each semester.


Students should have a pronounced interest in topics related to marketing. Attendance of courses is an advantage (e.g. "Customer Management (formerly Marketing Engineering)", "Industrial Marketing", "Marketing Seminar" or "Concepts & Cases in International Marketing"). In addition, experience with empirical social research methods is desirable. In order to be able to write the Master's thesis, 60 ECTS credit points must be achieved.


In the master thesis, students deal with a specific problem in a scientific way. For this purpose, existing concepts and empirical research results from marketing science are applied. In addition, the problem is examined by using the methods of qualitative and/or quantitative social research. Based on the findings, students develop managerial implications and recommendations for future research. Since all topics are empirical, the time for writing the master thesis is 26 weeks in total.

Application and assignment of topics

If you want to write your master thesis at the Professorship of Marketing, please send us the following documents during the application period below:

  • a current transcript of grades
  • a current curriculum vitae
  • a letter of motivation and
  • the completed application form

Please fill in all relevant data in the given form (pdf). Please enclose the completed form with your application documents and send them to us via mail. The application for a tutoring place does not include an award guarantee.

Link to Form (German)

The letter of motivation should indicate your interest and motivation to write the Master's thesis at our professorship. The professorship offers a range of different topics. For example, this could be a question from a current research project or a collaboration with a cooperating company.

The time for writing the master thesis begins on April 1st, 2024.


The supervision of the master thesis is designed to accompany the project. Students should actively maintain contact with the supervisor in order to avoid mistakes and not lose sight of the agreed objectives.

Dates for the final presentation

Please contact your advisor to schedule your final presentation.

Application period

You can apply until March 17th, 2024.

Contact person

Dr. Sören Köcher