Best Presentation Award at ACESD in Japan
At the ACESD Conference in Sapporo, Japan, the Professorship of Marketing was represented with a paper on district heating.
45th EBES Conference in Budapest
The Professorship of Marketing was represented at the EBES Conference in Budapest with a paper on the perception of autonomy in the heating context.
Article published in Journal of Services Marketing Asia Pacific Journal of Marketing and Logistics
A study on soccer fan loyalty has appeared in the Asia Pacific Journal of Marketing and Logistics.
New article published in Journal of Services Marketing
A netnographic study focusing on infertility in social media was published in the Journal of Services Marketing.
Visit from Israel
Last week, Prof. Itzhak Gnizy from ONO Acadmic College (Israel) visited the Professorship of Marketing.
„Is it really Not a Game” – Study on Gamification published in JSR
A study and short video on gamification was published in the Journal of Service Research (VHB-JOURQUAL: A).
Appointment to the Editorial Board of the Journal of Service Management
Dr. Sören Köcher has been appointed to the Editorial Board of the Journal of Service Management.
ANZMAC in Perth
The Professorsship of Marketing was represented at this year's ANZMAC conference in Perth with a presentation on the heating supply.
New Article published in Australasian Marketing Journal
An article by Prof. Hartmut Holzmüller, Dr. Sorush Sepehr and Dr. Philip J. Rosenberger III was published in the Australasian Marketing Journal.
SERVSIG Conference in Glasgow
The Professorship of Marketing was represented with two presentations at the 12th SERVSIG Conference.
New Article published in Journal of Service Research
An article by Dr. Sarah Köcher and Dr. Sören Köcher on gamification was published in the Journal of Service Research (VHB-Ranking: A).
AMA Winter Academic Conference in Las Vegas
The Professorship of Marketing was represented with four contributions at the Winter AMA 2022.