News from research of professorship
„Is it really Not a Game” – Study on Gamification published in JSR
A study and short video on gamification was published in the Journal of Service Research (VHB-JOURQUAL: A).
Appointment to the Editorial Board of the Journal of Service Management
Dr. Sören Köcher has been appointed to the Editorial Board of the Journal of Service Management.
ANZMAC in Perth
The Professorsship of Marketing was represented at this year's ANZMAC conference in Perth with a presentation on the heating supply.
New Article published in Australasian Marketing Journal
An article by Prof. Hartmut Holzmüller, Dr. Sorush Sepehr and Dr. Philip J. Rosenberger III was published in the Australasian Marketing Journal.
SERVSIG Conference in Glasgow
The Professorship of Marketing was represented with two presentations at the 12th SERVSIG Conference.
New Article published in Journal of Service Research
An article by Dr. Sarah Köcher and Dr. Sören Köcher on gamification was published in the Journal of Service Research (VHB-Ranking: A).
AMA Winter Academic Conference in Las Vegas
The Professorship of Marketing was represented with four contributions at the Winter AMA 2022.
International Research Symposium in Valencia
At QUIS17 in Valencia, Spain, Jana Grothaus and Karen Wesely presented their current research projects.
Article published in Journal of Interactive Marketing
An article by Dr. Sören Köcher has been published in the current issue of the Journal of Interactive Marketing (VHB-JOURQUAL: B).
AMA Global SIG Conference in Sicily
After numerous digital events, the AMA Global Marketing SIG Conference took place in Sicily at the beginning of October.
Interim chair of Marketing at OVGU Magdeburg
Dr. Sören Köcher has been appointed Interim Professor at the Chair of Marketing at Otto von Guericke University Magdeburg.
7th Service Conference in Rostock and Best Poster Award
Last week, employees of the professorship of marketing attended the 7th Service Conference in Rostock and presented recent research findings.