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Department of Business and Economics
Professorship of Marketing
Welcome to the professorship

Marketing

The Professorship of Marketing deals with current topics of marketing science in teaching and research. Our work is oriented towards national and international requirements. In teaching, we cover a broad field of diciplines and provide a variety of courses to deepen analytical, methodological and decision-oriented competences.

Latest news

06/10/2026

Brown Bag Meeting with International Guests

The Brown Bag Meeting provided an excellent opportunity to discuss current developments in sales and B2B research.
Tim Kalwey bei seinem Vortrag
05/27/2026

Professorship of Marketing now represented on LinkedIn

The Chair of Marketing is now also present on LinkedIn. With this new presence, we would like to provide insights into our research, current projects…
05/05/2026

The role of marketing and sales in B2B high-tech start-ups

New study published in the Journal of Marketing Research
04/27/2026

Marketing analytics in practice: guest lecture by Dr. David Jütte

Exciting insights into customer segmentation and the application of analytical methods in everyday business life
Guest lecture VIVALDI
03/30/2026

Dr. Sertan Eravci on WDR Servicezeit

High protein is the trend: from yogurt to frozen pizza, numerous products advertise an increased protein content. For food manufacturers, this trend…
Dr. Sertan Eravci
03/12/2026

Research article accepted for publication in the Journal of Retailing

A joint research paper by Prof. Dr. Ryan Mullins (Clemson University), Prof. Dr. Sascha Alavi (TU Dortmund University), Prof. Dr. Johannes Habel…
Journal of Retailing
03/12/2026

Prof. Dr. Sascha Alavi appointed Associate Editor of the Journal of Service Research

We are very pleased to announce that Prof. Dr. Sascha Alavi has been appointed Associate Editor of the prestigious Journal of Service Research (JSR).
JSR
02/24/2026

Our doctoral students at the dissertation workshop in Braunschweig

Scientific exchange on current research topics and new impulses
Teilnehmer der Dissertantenwerkstatt im Februar 2026