Marketing
The Professorship of Marketing deals with current topics of marketing science in teaching and research. Our work is oriented towards national and international requirements. In teaching, we cover a broad field of diciplines and provide a variety of courses to deepen analytical, methodological and decision-oriented competences.
Latest news
The Marketing Chair at the 2026 AMA Summer Academic Conference in Denver

How Social Media Is Changing Our Values
Erasmus Blended Intensive Program: New Inspiration from Vieste

Continental Tires Visits the Marketing Intelligence Chair

Brown Bag Meeting with International Guests

Professorship of Marketing now represented on LinkedIn
The role of marketing and sales in B2B high-tech start-ups
Marketing analytics in practice: guest lecture by Dr. David Jütte



