The Professorship of Marketing deals with current topics of marketing science in teaching and research. Our work is oriented towards national and international requirements. In teaching, we cover a broad field of diciplines and provide a variety of courses to deepen analytical, methodological and decision-oriented competences.
Article published in Journal of Services Marketing Asia Pacific Journal of Marketing and Logistics
A study on soccer fan loyalty has appeared in the Asia Pacific Journal of Marketing and Logistics.
Former DAAD-Scholar visits the LfM
Prof. Sorush Sepehr, former PhD student and current Lecturer at the University of Technology Sydney, visits the Professorship of Marketing.
Research Visit by Prof. Moty Amar
As part of the Erasmus+ Staff Mobility, Prof. Moty Amar from Ono Academic College, Tel Aviv, Israel, visited the Professorship of Marketing.
Visiting researcher from Australia
Earlier this month, the marketing team welcomed Prof. Philip J. Rosenberger III, Ph.D., from the University of Newcastle, Australia.
Application for seminars
Appplication for seminars at the Professorship of Marketing are now open.
New article published in Journal of Services Marketing
A netnographic study focusing on infertility in social media was published in the Journal of Services Marketing.
Visit from Israel
Last week, Prof. Itzhak Gnizy from ONO Acadmic College (Israel) visited the Professorship of Marketing.
Visit by Prof. Dr. Robert Ciuchita
Last week, the professorship was pleased to welcome Prof. Dr. Robert Ciuchita from the Hanken School of Economics (Helsinki, Finland) as a guest.