Marketing

05/03/2023

Visit by Prof. Dr. Robert Ciuchita

Last week, the professorship was pleased to welcome Prof. Dr. Robert Ciuchita from the Hanken School of Economics (Helsinki, Finland) as a guest.

04/25/2023

Annual Report of the Professorship of Marketing

As every year, the professorship of marketing publishes a report on current activities around research and teaching.

04/19/2023

Announcement: Guest lecture by Dr. Robert Ciuchita

Next week, the Professorship of Marketing is pleased to welcome Dr. Robert Ciuchita as a guest researcher and invites everyone to his lecture.

03/14/2023

Doctoral workshop at the Bergische Universität Wuppertal

At the semiannual doctoral workshop, Linda Angenendt and Xenia Raufeisen presented their current research projects.

03/02/2023

Appointment of a juniorprofessorship to the Christian-Albrechts-Universität in Kiel

Dr. Sarah Köcher accepted the appointment to the W1-professorship at the University in Kiel.

02/17/2023

„Is it really Not a Game” – Study on Gamification published in JSR

A study and short video on gamification was published in the Journal of Service Research (VHB-JOURQUAL: A).

01/30/2023

Applications for master theses

Applications for master theses at the Professorship of Marketing are now open.

01/19/2023

Appointment to the Editorial Board of the Journal of Service Management

Dr. Sören Köcher has been appointed to the Editorial Board of the Journal of Service Management.