The Professorship of Marketing deals with current topics of marketing science in teaching and research. Our work is oriented towards national and international requirements. In teaching, we cover a broad field of diciplines and provide a variety of courses to deepen analytical, methodological and decision-oriented competences.
Visit by Prof. Dr. Robert Ciuchita
Last week, the professorship was pleased to welcome Prof. Dr. Robert Ciuchita from the Hanken School of Economics (Helsinki, Finland) as a guest.
Annual Report of the Professorship of Marketing
As every year, the professorship of marketing publishes a report on current activities around research and teaching.
Announcement: Guest lecture by Dr. Robert Ciuchita
Next week, the Professorship of Marketing is pleased to welcome Dr. Robert Ciuchita as a guest researcher and invites everyone to his lecture.
Doctoral workshop at the Bergische Universität Wuppertal
At the semiannual doctoral workshop, Linda Angenendt and Xenia Raufeisen presented their current research projects.
Appointment of a juniorprofessorship to the Christian-Albrechts-Universität in Kiel
Dr. Sarah Köcher accepted the appointment to the W1-professorship at the University in Kiel.
„Is it really Not a Game” – Study on Gamification published in JSR
A study and short video on gamification was published in the Journal of Service Research (VHB-JOURQUAL: A).
Applications for master theses
Applications for master theses at the Professorship of Marketing are now open.
Appointment to the Editorial Board of the Journal of Service Management
Dr. Sören Köcher has been appointed to the Editorial Board of the Journal of Service Management.