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Publications of Professorship

We would like to provide an overview of selected published articles of the Professorship of Marketing. Further publications by the individual employees can be found in the respective web profiles on the team pages.


  • O'Connor, G. E., Myrden, S., Alkire, L., Lee, K., Köcher, S., Kandampully, J., & Williams, J. D. (2021): Digital Health Experience: A Regulatory Focus Perspective, in: Journal of Interactive Marketing, 56, 121-136.
  • Garnefeld, I., Krah, T., Böhm, E., Gremler, D. D. (2021): Online reviews generated through product testing: Can more favorable reviews be enticed with free products?, in: Journal of the Academy of Marketing Science, 49 (4), 703-722.
  • Alavi, S., Böhm, E., Habel, J., Wieseke, J., Schmitz, C., Brüggemann, F. (2021): The ambivalent role of monetary sales incentives in service innovation selling, in: Journal of Product Innovation Management, available online.
  • Salonen, A., Terho, H., Böhm, E., Virtanen, A., Rajala, R. (2021): „Engaging a Product-Focused Sales Force in Solution Selling: Interplay of Individual- and Organizational-Level Conditions”, Journal of the Academy of Marketing Science, 49(1), 139-163.
  • Köcher, Sa., Köcher, Sö. (2021): „The Mode Heuristic in Service Consumers’ Interpretations of Online Rating Distributions", Journal of Service Research (Online first).
  • Köcher, Sö., Wilcox, K. (2021): „„I Made It Work”: How Using a Self-Assembled Product Increases Task Performance", Journal of Consumer Psychology (Online first).
  • Garnefeld, I., Krah, T., Böhm, E., & Gremler, D. D. (2021): „Online reviews generated through product testing: Can more favorable reviews be enticed with free products?", Journal of the Academy of Marketing Science, available online.


  • Alkire, L., O'Connor, G. E., Myrden, S., Köcher, Sö. (2020): „Patient experience in the digital age: An investigation into the effect of generational cohorts”, Journal of Retailing and Consumer Services, 57.
  • Autmaring, T., H., Holzmüller, H. H., Köhler, N., Kern, C., Refflinghaus, R. (2020): „Am Ort des Geschehens – Bedürfnisorientierte Produktentwicklung durch Beobachten der Kunden vor Ort“, QZ Qualität und Zuverlässigkeit, 11, 40-43.
  • Böhm, E., Eggert, A., Terho, H., Ulaga, W., Haas, A. (2020): „Drivers and Outcomes of Salespersons’ Value Opportunity Recognition Competence in Solution Selling”, Journal of Personal Selling & Sales Management, 40(3), 180-197.
  • Schäfers, T., Ruffer, S., Böhm, E. (2020): „Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration”, Industrial Marketing Management, im Druck.
  • Buchbeiträge/ Beiträge zu Sammelwerken
  • Owen, C., Manning L., Malik, A., Rosenberger III, P., Cunneen, D., Holzmüller, H. H. (2020): „Cyferlinx for coders: Hiring and performance assessment using an artificial intelligence tool”. In J. Crawshaw, P. Budhwar & A. Davis (Hrsg.), (2020), Human resource management: Strategic and international perspectives, (3. Aufl.), SAGE Publications Limited, 106-109.


  • De Keyser, A., Köcher, Sa., Alkire (née Nasr), L., Verbeeck, C., Kandampully, J. (2019): „Frontline Service Technology Infusion: Conceptual Archetypes and Future Research Directions”, Journal of Service Management, 30(1), 156-183.
  • Franuszkiewicz, J., Frye, S., Terkowsky, C., Heix, S. (2019): „Flexibles und selbstorganisiertes Lernen im Labor – Remote-Labore in der Hochschullehre“, Zeitschrift für Hochschulentwicklung, 14(3), 273-285.
  • Köcher, Sö., Holzmüller, H.H. (2019): „Context‐induced placebo effects – An investigation of contrast effects in response expectations and actual product efficacy”, Journal of Consumer Behaviour, 18(3), 179-189.
  • Köcher, Sö., Jugovac, M., Jannach, D., Holzmüller, H.H. (2019): „New Hidden Persuaders: An Investigation of Attribute-Level Anchoring Effects of Product Recommendations”, Journal of Retailing, 95(1), 24-41.
  • Köcher, Sö., Paluch, S. (2019): „’My bad’: investigating service failure effects in self-service and full-service settings”, Journal of Services Marketing, 33(2), 181-191.
  • Raufeisen, X., Wulf, L., Köcher, Sö., Faupel, U., Holzmüller, H. H. (2019): „Spillover effects in marketing: integrating core research domains”, American Marketing Society (AMS) Review, 9(3-4), 249-267.
  • Rosenthal-von der Pütten, A.M., Hastall, M.R., Köcher, Sö., Meske, C., Heinrich, T., Labrenz, F., Ocklenburg, S. (2019): „’Likes’ as social rewards: Their role in online social comparison and decisions to like other People's selfies”, Computers in Human Behavior, 92, 76-86.
  • Haertel, T., Terkowsky, C., Dany, S., Heix, S. (Hrsg.): „Hochschullehre & Industrie 4.0 – Herausforderungen, Lösungen, Perspektiven“, W. Bertelsmann Verlag, Bielefeld, 2019.


  • Köcher, Sa., Köcher, Sö. (2018): „Should We Reach for the Stars? Examining the Convergence between Online Product Ratings and Objective Product Quality and Their Impacts on Sales Performance”, Journal of Marketing Behavior, 3(2), 167-18 3.
  • Schaefers, T., Moser, R., Narayanamurthy, G. (2018): „Access-Based Services for the Base of the Pyramid”, Journal of Service Research, 21(4), 421-437.

Location & approach

The campus of TU Dort­mund University is located close to interstate junction Dort­mund West, where the Sauerlandlinie A 45 (Frankfurt-Dort­mund) crosses the Ruhrschnellweg B 1 / A 40. The best interstate exit to take from A 45 is "Dort­mund-Eichlinghofen" (closer to Campus Süd), and from B 1 / A 40 "Dort­mund-Dorstfeld" (closer to Campus Nord). Signs for the uni­ver­si­ty are located at both exits. Also, there is a new exit before you pass over the B 1-bridge leading into Dort­mund.

To get from Campus North to Campus South by car, there is the connection via Vogelpothsweg/Baroper Straße. We recommend you leave your car on one of the parking lots at Campus North and use the H-Bahn (suspended monorail system), which conveniently connects the two campuses.

TU Dort­mund University has its own train station ("Dort­mund Uni­ver­si­tät"). From there, suburban trains (S-Bahn) leave for Dort­mund main station ("Dort­mund Hauptbahnhof") and Düsseldorf main station via the "Düsseldorf Airport Train Station" (take S-Bahn number 1, which leaves every 20 or 30 minutes). The uni­ver­si­ty is easily reached from Bochum, Essen, Mülheim an der Ruhr and Duisburg.

You can also take the bus or subway train from Dort­mund city to the uni­ver­si­ty: From Dort­mund main station, you can take any train bound for the Station "Stadtgarten", usually lines U41, U45, U 47 and U49. At "Stadtgarten" you switch trains and get on line U42 towards "Hombruch". Look out for the Station "An der Palmweide". From the bus stop just across the road, busses bound for TU Dort­mund University leave every ten minutes (445, 447 and 462). Another option is to take the subway routes U41, U45, U47 and U49 from Dort­mund main station to the stop "Dort­mund Kampstraße". From there, take U43 or U44 to the stop "Dort­mund Wittener Straße". Switch to bus line 447 and get off at "Dort­mund Uni­ver­si­tät S".

The H-Bahn is one of the hallmarks of TU Dort­mund University. There are two stations on Campus Nord. One ("Dort­mund Uni­ver­si­tät S") is directly located at the suburban train stop, which connects the uni­ver­si­ty directly with the city of Dort­mund and the rest of the Ruhr Area. Also from this station, there are connections to the "Technologiepark" and (via Campus Süd) Eichlinghofen. The other station is located at the dining hall at Campus Nord and offers a direct connection to Campus Süd every five minutes.

The AirportExpress is a fast and convenient means of transport from Dortmund Airport (DTM) to Dortmund Central Station, taking you there in little more than 20 minutes. From Dortmund Central Station, you can continue to the university campus by interurban railway (S-Bahn). A larger range of international flight connections is offered at Düsseldorf Airport (DUS), which is about 60 kilometres away and can be directly reached by S-Bahn from the university station.

The facilities of TU Dortmund University are spread over two campuses, the larger Campus North and the smaller Campus South. Additionally, some areas of the university are located in the adjacent "Technologiepark".

Street navigation from and to the TU Dortmund University:

OpenStreetMap Routing Machine

The document and the graphic represent the motorways and federal highways around the TU Dortmund University in a very simplified way:

Environment map (PDF)

Environment map (graphic)

This interactive map helps you find and navigate between facilities and buildings on campus:

Interactive campus map

This document contains a simple campus map in German and English:

Campus map (PDF)