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Department of Business and Economics
Guest Lecture

Continental Tires Visits the Marketing Intelligence Chair

Guest Lecture at Continental © TU Dortmund University ​/​ Emely Kaulisch
We are pleased that Dr. Jan Oliver Götz and Gerrit von Cyrson from Continental Reifen Deutschland GmbH were able to provide our students with fascinating insights into key account management in the tire industry.

As part of the seminar “Sales in B2B Markets,” the Marketing Intelligence Chair welcomed Dr. Jan Oliver Götz and Gerrit von Cyrson from Continental Reifen Deutschland GmbH. In their presentation titled “German Tire Replacement Business,” the speakers provided practical insights into key account management in the tire industry—ranging from distribution channels in the German tire replacement market to the day-to-day work of an area sales manager and Continental’s sustainability strategy. It was a successful look behind the scenes of a global company that tangibly linked theory and practice.

We would like to extend our sincere thanks to Dr. Jan Oliver Götz and Gerrit von Cyrson for their exciting and informative presentation!