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Department of Business and Economics
High protein is trending

Dr. Sertan Eravci on WDR Servicezeit

Dr. Sertan Eravci Please provide a copyright notice
High protein is the trend: from yogurt to frozen pizza, numerous products advertise an increased protein content. For food manufacturers, this trend opens up new opportunities in a highly competitive market. But how sensible is the introduction of high-protein products from a business perspective?

In an article by WDR Servicezeit, Dr. Sertan Eravci from our professorship explains which goals manufacturers pursue with high-protein products and how they should be classified from a marketing perspective.

 

You can find the full article here: https://www1.wdr.de/fernsehen/servicezeit/ueber-servicezeit/uebersicht-servicezeit-3892.html