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Department of Business and Economics

A Great Success for Our Marketing Chair and Sascha Alavi

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Prof. Dr. Sascha Alavi ranks 23rd in the global MKTBig15 ranking of marketing research.

The ranking evaluates the research performance of scholars and universities based on their publications in leading marketing journals, thereby enabling an international comparison.

In 2026, Prof. Dr. Sascha Alavi was again featured in the ranking with several research papers. These include the following publications:

The placement in the MKTBig15 ranking and the recent publications
highlight the diverse research focuses and the ongoing
scholarly work of Prof. Dr. Sascha Alavi.

We are delighted by this recognition and extend our heartfelt congratulations on this success!