A Great Success for Our Marketing Chair and Sascha Alavi

The ranking evaluates the research performance of scholars and universities based on their publications in leading marketing journals, thereby enabling an international comparison.
In 2026, Prof. Dr. Sascha Alavi was again featured in the ranking with several research papers. These include the following publications:
- Implementing E-Commerce Channels in Business-to-Business Selling – published in the International Journal of Research in Marketing (IJRM)
- The Different Effects of Mass-Media Marketing and Personal Sales
Budgets Across the Life Cycle of B2B High-Tech Start-Ups – published in the Journal of Marketing Research (JMR) - Virtually Mine: Understanding Consumer Responses to Virtual Reality
Product Presentations – published in the Journal of Retailing
The placement in the MKTBig15 ranking and the recent publications
highlight the diverse research focuses and the ongoing
scholarly work of Prof. Dr. Sascha Alavi.
We are delighted by this recognition and extend our heartfelt congratulations on this success!


