Our doctoral students at the dissertation workshop in Braunschweig

On February 23 and 24, our two doctoral students Ann-Kristin Rüther and Emely Kaulisch took part in the doctoral student workshop at the Technical University of Braunschweig. The 1.5-day event at the Institute for Marketing & Innovation offered an excellent platform for intensive scientific exchange and new impulses.
Around 40 doctoral students and supervisors from a total of 11 universities from all over Germany came together in the newly opened institute rooms. The diverse program included poster sessions and presentations on current research topics such as agentic AI, digital platforms, innovative pricing models as well as sustainability, circular business models and product return behavior.
Particularly enriching were the high-quality feedback rounds, the cross-university networking opportunities and the constructive discussions that continued far beyond the official program items. The personal exchange and the open, collegial atmosphere made the event a valuable experience for our doctoral students.
We would like to thank the TU Braunschweig organization team for the successful event and are delighted with the valuable impulses that our doctoral candidates were able to take away with them.


