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Department of Business and Economics
Marketing professorship filled again

Welcome Professor Dr. Sascha Alavi

© University of Oldenburg
Professor Dr. Sascha Alavi is the new holder of the Chair of Marketing

The professorship for Marketing at TU Dortmund University has been filled again since November 1, 2025. The department is very pleased to welcome Professor Dr. Sascha Alavi, an internationally established top researcher.

Professor Dr. Sascha Alavi's research focuses on three central areas:


(1) customer relationship management,
(2) industrial goods marketing (B2B) and
(3) marketing technologies.


For example, he examines the question of how new technologies, such as virtual reality, influence company and employee performance.

Professor Sascha Alavi will also actively contribute his research interests to teaching in addition to basic courses. In winter semester 25/26, he already supervised a Master's seminar with the main topic of Artificial Intelligence and Marketing.

In the coming months, you will find regular updates on research activities and courses of the newly appointed professorship on this homepage.