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Department of Business and Economics

ACR Annual Conference 2024 in Paris

Foto von Dr. Sören Köcher während eines Vortrages © Sören Köcher ​/​ TU Dortmund
The Product Hacking Effect - An Investigation of Consumers' Response to Functionally Repurposed Products

The Professorship of Marketing was represented at the ACR Annual Conference 2024 with the paper "The Product Hacking Effect - An Investigation of Consumers' Response to Functionally Repurposed Products" (author: Sören Köcher). The world's most important conference in the field of consumer research took place in Paris from September 26 to 28.

click here for the conference website