News from Professorship

The Professorship of Marketing was represented at the EBES Conference in Budapest with a paper on the perception of autonomy in the heating context.

A study on soccer fan loyalty has appeared in the Asia Pacific Journal of Marketing and Logistics.

As part of a project seminar at the Professorship of Marketing, 17 students have been working on the topic of women's soccer.

Prof. Sorush Sepehr, former PhD student and current Lecturer at the University of Technology Sydney, visits the Professorship of Marketing.

As part of the Erasmus+ Staff Mobility, Prof. Moty Amar from Ono Academic College, Tel Aviv, Israel, visited the Professorship of Marketing.

Earlier this month, the marketing team welcomed Prof. Philip J. Rosenberger III, Ph.D., from the University of Newcastle, Australia.

A netnographic study focusing on infertility in social media was published in the Journal of Services Marketing.

Last week, Prof. Itzhak Gnizy from ONO Acadmic College (Israel) visited the Professorship of Marketing.

Last week, the professorship was pleased to welcome Prof. Dr. Robert Ciuchita from the Hanken School of Economics (Helsinki, Finland) as a guest.

As every year, the professorship of marketing publishes a report on current activities around research and teaching.

Next week, the Professorship of Marketing is pleased to welcome Dr. Robert Ciuchita as a guest researcher and invites everyone to his lecture.

At the semiannual doctoral workshop, Linda Angenendt and Xenia Raufeisen presented their current research projects.