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Department of Business and Economics
Drawing of a head, a wheel and a dropper in light rainbow colors © UA Ruhr

News from research of professorship

11/23/2023

Best Presentation Award at ACESD in Japan

At the ACESD Conference in Sapporo, Japan, the Professorship of Marketing was represented with a paper on district heating.
10/18/2023

45th EBES Conference in Budapest

The Professorship of Marketing was represented at the EBES Conference in Budapest with a paper on the perception of autonomy in the heating context.
08/29/2023

Article published in Journal of Services Marketing Asia Pacific Journal of Marketing and Logistics

A study on soccer fan loyalty has appeared in the Asia Pacific Journal of Marketing and Logistics.
06/15/2023

New article published in Journal of Services Marketing

A netnographic study focusing on infertility in social media was published in the Journal of Services Marketing.
05/31/2023

Visit from Israel

Last week, Prof. Itzhak Gnizy from ONO Acadmic College (Israel) visited the Professorship of Marketing.
02/17/2023

„Is it really Not a Game” – Study on Gamification published in JSR

A study and short video on gamification was published in the Journal of Service Research (VHB-JOURQUAL: A).
01/19/2023

Appointment to the Editorial Board of the Journal of Service Management

Dr. Sören Köcher has been appointed to the Editorial Board of the Journal of Service Management.
12/14/2022

ANZMAC in Perth

The Professorsship of Marketing was represented at this year's ANZMAC conference in Perth with a presentation on the heating supply.
11/15/2022

New Article published in Australasian Marketing Journal

An article by Prof. Hartmut Holzmüller, Dr. Sorush Sepehr and Dr. Philip J. Rosenberger III was published in the Australasian Marketing Journal.
06/20/2022

SERVSIG Conference in Glasgow

The Professorship of Marketing was represented with two presentations at the 12th SERVSIG Conference.
04/26/2022

New Article published in Journal of Service Research

An article by Dr. Sarah Köcher and Dr. Sören Köcher on gamification was published in the Journal of Service Research (VHB-Ranking: A).
03/01/2022

AMA Winter Academic Conference in Las Vegas

The Professorship of Marketing was represented with four contributions at the Winter AMA 2022.
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