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WiWi
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Studies
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Degree Programs
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Business Administration and Economics (B. Sc.)
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Examination Regulations 2025
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Competence Profiles
Global Management, Marketing, and Human Resources
and customer behavior research Leadership and marketing with a digital orientation (e.g. multi-channel concepts; digital leadership) Selection, development and leadership of employees (e.g. coaching and [...] and successfully implemented, including in an international context. In particular, innovation, digitalization, internationalization and market entry strategies are considered. Marketing training focuses [...] g and management. Students are thus well prepared to optimally support employees in a changing, digital working world. They learn how to sustainably develop employees' performance and satisfaction in …