Seminar
| Topic: | Current issues in marketing and consumer behavior research |
|---|---|
| Module: | Marketing IV |
| Scope / Credits: | 4 SWS / 7,5 Credits |
| Course type: | Seminar |
| Language: | German / English |
| Exam: | Term paper and presentation |
| Language: | German / English |
| Application: | Online application |
Contents overview
General Information
Prerequisites: It is recommended that participants have attended the modul Consumer Research (Marketing I).
Procedure: The subject of the module is the implementation of a research project on a current topic from the field of marketing or consumer research. The previously learnt theoretical and methodological knowledge is applied and deepened using a specific problem from marketing research and practice. Students go through a complete research process in the sense of research-based learning, from the formulation of the research question, data collection and data analysis to the interpretation and presentation of the results. Under supervision, students apply suitable methods of quantitative market research. The research project is carried out in student teams, each of which examines the topic from a different perspective.
Application
Applications are submitted via online application (it is not possible to apply for the course via LSF). Please send separately a current curriculum vitae and a summary of grades vial mail (contact person: Dr. Sören Köcher).
- Date: January 20 to 24, 2025
Time and place
Dates will be announced via the Moodle room of the course, where you will also find the documents.
Learning goals
After participating in the seminar, students will be able to:
- understand and analyze a current topic
- to independently develop a research topic based on a literature search
- to conceive, plan and carry out a scientific work
- to present and defend interim results