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Department of Business and Economics

Master seminar

Module: Marketing IV
Lecturer: Prof. Dr. Hartmut Holzmüller
Karen Wesely
Scope / Credits: 4 SWS / 7,5 Credits
Course type: Seminar
Language: German / English
Exam: Term paper and presentation
Language: German / English
Application: Online application

Contents overview

General Information

Prerequisites: Participants must have taken Industrial Marketing and Marketing Engineering (formerly Strategic and Operational Marketing).

Procedure: Students will work on goal-oriented solutions in teams in two phases. In the first step, the teams will familiarize themselves with the theoretical foundations for dealing with the problem areas. Subsequently, they will assume the role of marketing consultants and develop recommendations for action for the cooperating companies.


Applications are submitted via online application (it is not possible to apply for the course via LSF). Please send separately a current curriculum vitae and a summary of grades to Fabienne Ruoss.

  • Date: 23.01. - 27.01.2023 12 a.m.

Time and place

Dates will be announced via the Moodle room for the event, where you will also find the documents.

Contact person