Marketing
The Professorship of Marketing deals with current topics of marketing science in teaching and research. Our work is oriented towards national and international requirements. In teaching, we cover a broad field of diciplines and provide a variety of courses to deepen analytical, methodological and decision-oriented competences.
Latest news
Research article accepted for publication in the Journal of Retailing

Prof. Dr. Sascha Alavi appointed Associate Editor of the Journal of Service Research

Our doctoral students at the dissertation workshop in Braunschweig

The chair has a new logo

Welcome Professor Dr. Sascha Alavi



