Marketing
The Professorship of Marketing deals with current topics of marketing science in teaching and research. Our work is oriented towards national and international requirements. In teaching, we cover a broad field of diciplines and provide a variety of courses to deepen analytical, methodological and decision-oriented competences.
Latest news
ACR Annual Conference 2024 in Paris
The Chair of Marketing took part in this year's ACR Annual Conference 2024
Journal of Service Research Best Article Award Finalist 2023
Together with his co-authors, Dr. Sören Köcher was selected as a finalist for the Journal of Service Research Best Article Award 2023 at this year's…
Applications for master theses in the winter term 2024/25
Applications for master theses at the Professorship of Marketing are now open.
Interim Professor of Marketing
Dr. Sören Köcher replaces the Chair of Marketing from April 2024
Professorship of Marketing at the 2024 AMA Winter Academic Conference
The Chair of Marketing was represented at this year's AMA Winter Academic Conference
Changes to the course program
In the summer term 2024, there will be changes to the course program.
Course program for the summer term 2024
Changes to the course program will be announced in March 2024.
Doctoral workshop at the Technischen Universität Braunschweig
Employees of the Professorship attended the semiannual doctoral workshop in Braunschweig.