The Professorship of Marketing deals with current topics of marketing science in teaching and research. Our work is oriented towards national and international requirements. In teaching, we cover a broad field of diciplines and provide a variety of courses to deepen analytical, methodological and decision-oriented competences. We teach our students key qualifications to encourage their national and international professional careers in the field of marketing. Furthermore, our work in teaching and research is characterized by a high degree of practical orientation that is reflected in numerous cooperations with companies and project seminars.
The research activity at the professorship is understood as a step-by-step process that includes the work of students (bachelor, master and doctoral students) as well as the team of the professorship. The aim is to ensure that the resulting research findings meet the highest quality standards. Therefore, ongoing external review is necessary, as in the form of contributions to international academic conferences and publication in "reviewed" journals, as well as in the context of international collaborations in research. Active participation in scientific associations is a central element, which is documented in the activities of the employees of the professorship as reviewers, editors and in the participation in symposia.