Professorship of Marketing
Marketing
The Professorship of Marketing deals with current topics of marketing science in teaching and research. Our work is oriented towards national and international requirements. In teaching, we cover a broad field of diciplines and provide a variety of courses to deepen analytical, methodological and decision-oriented competences.
Latest news
07/31/2025
Appointment at Trier University
Dr. Sören Köcher, interim professor at the Chair of Marketing, has accepted an offer to join the University of Trier.
01/10/2025
Applications for master theses in the summer term 2025
Applications for master theses at the Professorship of Marketing are now open.
11/25/2024
Interview on the IKEA effect on MDR AKTUELL
The first IKEA store opened in Germany 50 years ago.
10/30/2024
Professorship of Marketing at the TU Dortmund Open House 2024
On Saturday, November 9, 2024, the Open House event of the TU Dortmund University will take place.
10/30/2024
ACR Annual Conference 2024 in Paris
The Product Hacking Effect - An Investigation of Consumers' Response to Functionally Repurposed Products
10/29/2024
Research stay at the Schulich School of Business at York University in Toronto
At the invitation of Prof. Dr. Markus Giesler, Dr. Sören Köcher spent a three-week research stay at the Schulich School of Business at York University…
08/22/2024
Journal of Service Research Best Article Award Finalist 2023
Together with his co-authors, Dr. Sören Köcher was selected as a finalist for the Journal of Service Research Best Article Award 2023 at this year's…
04/02/2024
Interim Professor of Marketing
Dr. Sören Köcher replaces the Chair of Marketing from April 2024
