Marketing
The Professorship of Marketing deals with current topics of marketing science in teaching and research. Our work is oriented towards national and international requirements. In teaching, we cover a broad field of diciplines and provide a variety of courses to deepen analytical, methodological and decision-oriented competences.
Latest news
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A Great Success for Our Marketing Chair and Sascha Alavi

Research Exchange at the Dissertation Workshop in Wiesbaden

The Marketing Chair at the EMAC Fall Conference

Creative AI in Marketing: Insights from the Introductory University Program

The Marketing Chair at the 2026 AMA Summer Academic Conference in Denver
How Social Media Is Changing Our Values

Erasmus Blended Intensive Program: New Inspiration from Vieste



