Marketing
The Professorship of Marketing deals with current topics of marketing science in teaching and research. Our work is oriented towards national and international requirements. In teaching, we cover a broad field of diciplines and provide a variety of courses to deepen analytical, methodological and decision-oriented competences.
Latest news
Interim Professor of Marketing
Dr. Sören Köcher replaces the Chair of Marketing from April 2024
![Koecher2024 Foto von Dr. Sören Köcher, Professur Marketing](/storages/marketing-wiwi/r/Logos_Fotos/Koecher2024.jpeg)
Professorship of Marketing at the 2024 AMA Winter Academic Conference
The Chair of Marketing was represented at this year's AMA Winter Academic Conference
![AMA-Logo AMA-Logo](/storages/marketing-wiwi/_processed_/2/9/csm_AMA_Logo_1_c0dfd0ba15.jpg)
Applications for master theses in the summer term 2024
Applications for master theses at the Professorship of Marketing are now open.
![Dissertations in library Books with the inscription dissertation on a bookshelf in the library.](/storages/zentraler_bilderpool/_processed_/4/4/csm_Dissertationen_Bibliothek-2_ef23ca4dc1.jpg)
Changes to the course program
In the summer term 2024, there will be changes to the course program.
![North Campus with gears Students are on the North Campus in the summer, red gears in the background.](/storages/zentraler_bilderpool/_processed_/2/2/csm_Campus_Nord_Studenten_07_5f18a58d5d.jpg)
Course program for the summer term 2024
Changes to the course program will be announced in March 2024.
![Audimax_03 Students are sitting in audimax.](/storages/zentraler_bilderpool/_processed_/a/7/csm_Audimax_Vorlesung-3_7530521753.jpg)
Doctoral workshop at the Technischen Universität Braunschweig
Employees of the Professorship attended the semiannual doctoral workshop in Braunschweig.
![Doctoral workshop in Braunschweig Group photo of the participants of the doctoral workshop in Braunschweig](/storages/marketing-wiwi/_processed_/c/7/csm_Dissertantenwerkstatt_2023_Braunschweig_82356de313.jpg)
Insights into the Professorship of Marketing at the Open Day of the TU Dortmund
The Professorship of Marketing gave interested visitors an insight into its department.
![Open Day of the TU Dortmund University 2023 Directions to the lectures of the Professorship Marketing on the Open Day and the Annual Report of the Professorship 2022-2023](/storages/marketing-wiwi/_processed_/6/2/csm_Tag_der_offnen_Tuer_2023_LfM_Bild_fa92891b59.jpg)
Best Presentation Award at ACESD in Japan
At the ACESD Conference in Sapporo, Japan, the Professorship of Marketing was represented with a paper on district heating.
![Konferenzteilnahme ACESD (Japan) Programmheft, Zertifikat "Best Presentation Award" und Teilnehmerausweis von Dr. Karen Wesely bei der Konferenz ACESD in Sapporo (Japan)](/storages/marketing-wiwi/_processed_/6/6/csm_Konferenzteilnahme_ACESD_Japan_79c5ce7b68.jpg)