Marketing
The Professorship of Marketing deals with current topics of marketing science in teaching and research. Our work is oriented towards national and international requirements. In teaching, we cover a broad field of diciplines and provide a variety of courses to deepen analytical, methodological and decision-oriented competences.
Latest news
Applications for master theses in the summer term 2025

Interview on the IKEA effect on MDR AKTUELL

Professorship of Marketing at the TU Dortmund Open House 2024

ACR Annual Conference 2024 in Paris

Research stay at the Schulich School of Business at York University in Toronto

Journal of Service Research Best Article Award Finalist 2023

Interim Professor of Marketing

Professorship of Marketing at the 2024 AMA Winter Academic Conference
