The 8th Asia Conference on Environment and Sustainable Development (ACESD) took place in Sapporo, Japan, in November this year. The main topics ranged from measures to combat environmental pollution as well as resource conservation to the technical optimization of energy-efficient technologies. The Professorship of Marketing was represented with a paper on district heating grids. Under the title "Pitfalls of District Heating", Dr. Karen Wesely presented her research on the drivers and barriers regarding the implementation of district heating solutions from a consumer's perspective. The presentation received the Best Presentation Award in the "Renewable Energy, Energy Storage, and Energy-Saving Technologies" session.