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Department of Business and Economics

ACR Annual Conference 2024 in Paris

Foto von Dr. Sören Köcher während eines Vortrages © Sören Köcher ​/​ TU Dortmund

The Chair of Marketing took part in this year's ACR Annual Conference 2024

The Chair of Marketing was represented at the ACR Annual Conference 2024 with the paper "The Product Hacking Effect - An Investigation of Consumers' Response to Functionally Repurposed Products" (author: Sören Köcher). The world's most important conference in the field of consumer research took place in Paris from September 26 to 28.

click here for the conference website