Interview on the IKEA effect on MDR AKTUELL
The first IKEA store opened in Germany 50 years ago.
To mark this anniversary, Daniela Schmidt from MDR AKTUELL conducted an interview with Dr. Sören Köcher about the IKEA effect - the phenomenon that we have a higher valuation for products that we have self-assembled.
You can listen to the whole interview here:
https://www.mdr.de/nachrichten/podcast/interview/audio-ikea-jubilaeum-ikea-effekt-100.html