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Department of Business and Economics

Professorship of Marketing at the TU Dortmund Open House 2024

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On Saturday, November 9, 2024, the Open House event of the TU Dortmund University will take place.

The Professorship of Marketing will also be represented at the event with a presentation on the topic “Gone into the net – Insights into online consumer behavior”. 

In this presentation, visitors will be shown, based on current scientific findings, that our purchasing decisions are sometimes not quite as “rational” as we assume and how seemingly small changes on the websites of online retailers can influence our decision-making behavior. 

The lecture will take place at 2 p.m. in the main mathematics building (North Campus),

first floor, room E21.

 

The full program of the Open House event can be accessed here: Event program

We are looking forward to your visit.