New Article published in Journal of Retailing and Consumer Services
Dr. Sören Köcher, together with Linda Alkire (Texas State University), Genevieve E. O'Connor (Fordham University) and Susan Myrden (University of Main), has published an article in the current issue of the Journal of Retailing and Consumer Services. In the paper titled "Patient experience in the digital age: An investigation into the effect of generational cohorts", the authors examined the influences of different generations (Generation X and Millennials) of patients on the attitudes and use of digital technologies in medicine.