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Department of Business and Economics

Doctoral workshop at the Technischen Universität Braunschweig

Group photo of the participants of the doctoral workshop in Braunschweig © AIP-DLM​/​TU Braunschweig

Last week, the Professorship of Marketing collaborated with colleagues from Freie Universität Berlin, Technischen Universität Braunschweig, Bergischen Universität Wuppertal, Hochschule Bielefeld and Universität Paderborn to conduct a doctoral workshop. During the two-day workshop in Braunschweig, the doctoral students presented and discussed their various research projects. The topics ranged from the perception of smart technologies and the effectiveness of unboxing videos to marketing strategies aimed at reducing food waste. Before having dinner together, the participants visited the Braunschweiger Weihnachtsmarkt at St. Blasii Cathedral.

We would like to take this opportunity to thank the Lehrstuhl für Dienstleistungsmanagement of the Technischen Universität Braunschweig for the successful event!