Last week, Prof. Itzhak Gnizy from ONO Acadmic College, Tel Aviv, Israel, visited the Professorship of Marketing as a guest researcher. His stay was financed by the ERASMUS+ staff mobility. Thanks to the funding of the staff mobility program, a close network with researchers of the ONO Acadmic College has developed and enabled a number of PhD and Master students of the Professorship of Marketing to spend time in Israel. In addition to the exchange on current research projects, a visit to the Zollern coal mine in Dortmund and a tour of the stadium were on the agenda of Prof. Gnizy's stay. We look forward to seeing you again soon and to continuing the exciting research exchange!