As part of the Erasmus+ Staff Mobility, Prof. Ljiljan Veselinović, Assistant Professor at the School of Economics and Business at the University of Sarajevo, Bosnia and Herzegovina, visited the Professorship of Marketing at TU Dortmund University. During his stay, he gave presentations to the students as well as the team of the professorship. In an exciting presentation entitled "Doing Business in the Western Balkan States - Economy, Politics and Culture", he gave the Bachelor and Master students insights into the economic and political situation in the Balkans. Being part of the lecture series "Concepts & Cases in International Marketing", he linked common theories of cultural studies with current statistics from the region and gave advice on what to consider when setting up a business in an international context. We thank for the interesting insights, the professional discussions and look forward to further points of contact for international exchange!