In early December, the ANZMAC conference took place in sunny Perth, Australia. Under the title "Deceptive Autonomy: Why homeowners favor fossil heating", Karen Wesely represented the Marketing and presented current results of her research work. Her presentation was dedicated to the topic of the sustainable transition of the heating sector and the perceived autonomy of homeowners regarding fossil-fueled heating. The topic gained particular relevance due to current events and resulting tensions regarding the supply of fossil fuels from Russia. We thank the organizer and colleagues for the stimulating discussions and personal exchange!