The Professorship of Marketing is very pleased to welcome JProf. Dr. Eva Böhm as an assistant professor. Ms. Böhm has held the position of Junior Professor of Marketing since April 1. Previously, she worked as a temporary academic councilor and post-doctoral lecturer at the Chair of Business Administration, in particular Marketing, at the University of Paderborn, where she completed her studies in economics as well as her doctorate. Ms. Böhm's research interests are in the areas of industrial goods and services marketing. In addition to her outstanding achievements in research and teaching, Ms. Böhm has published in high-ranking international journals and has received multiple best-paper awards for her articles.