News from Professorship

As part of the Erasmus+ Staff Mobility, Prof. Ljiljan Veselinović visited the Professorship of Marketing at TU Dortmund University.

The Professorship of Marketing was represented with two presentations at the 12th SERVSIG Conference.

Interesting guest lecture at the Junior Professorship Marketing about "Marketing and Sales in Project Business".

Employees of the Professorship and Junior Professorship of Marketing present their research results at a dissertation workshop.

An article by Dr. Sarah Köcher and Dr. Sören Köcher on gamification was published in the Journal of Service Research (VHB-Ranking: A).

As every year, the professorship of marketing publishes a report on current activities around research and teaching.

As part of the current project seminar, 20 bachelor students are supporting the Theater Dortmund with marketing research.

In the upcoming summer semester 2022, Dr. Sören Köcher will join the Chair of Marketing at OVGU Magdeburg as an interim professor again.

The Professorship of Marketing was represented with four contributions at the Winter AMA 2022.

Last semester, master students investigated how the stationary retail in Dortmund can be supported with the help of an online marketplace.

At QUIS17 in Valencia, Spain, Jana Grothaus and Karen Wesely presented their current research projects.

An article by Dr. Sören Köcher has been published in the current issue of the Journal of Interactive Marketing (VHB-JOURQUAL: B).