Last week, the final presentation of the Bachelor students of the seminar "Learning by Consulting" with the Kinderwunschzentrum Dortmund (Center for fertility therapy) and the pharmaceutical company Merck took place. During the summer semester 2020, the students were able to slip into the role of consultants and demonstrate their methodological skills. As part of a research project with Kinderwunschzentrum Dortmund and Merck, the focus was on digital approaches to better inform and support couples in fertility treatment. They presented the results of their netnography studies and best practice analyses to the cooperation partners in a series of virtual presentations. We thank all partners and students for the great cooperation!