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Department of Business and Economics
A lecture in the Audimax © Oliver Schaper​/​TU Dortmund

Table of Contents

General Classification

The “Marketing” course, together with Business English, constitutes Module 2: “Marketing and Communication.”

Marketing serves as the essential bridge to customers in business and is therefore of enormous importance to a company’s success. The module teaches the fundamental concepts, theories, and methods of marketing as a central function of market-oriented business management. Students will explore marketing both as an academic discipline and as a business function. The course focuses in particular on established and innovative marketing concepts, the analysis of markets and consumer behavior, and strategic marketing planning. Building on this foundation, the classic elements of the marketing mix (product, pricing, communication, and distribution policies) are systematically introduced and illustrated using real-world examples. In addition, current trends such as digital marketing, sustainability, and brand management are addressed.

Learning Objectives

Upon successful completion of the module, students will be able to explain key marketing terms and concepts, systematically analyze market-related issues, and select appropriate marketing tools based on the specific situation. They will be able to develop simple marketing strategies, evaluate them critically, and justify their decisions with professional reasoning.

Additional courses in the Marketing and Communication module during the winter semester:

  • Business English

Exams

Students must pass a graded module exam in the form of a written exam (duration: 90 minutes). In “Business English,” students must pass a non-graded language assessment administered by the Center for Higher Education at TU Dortmund University in the four competency areas of reading, writing, and listening, in accordance with the Common European Framework of Reference for Languages.

 

Time and Location

  • Kick-off: TBA
  • Lecture: Mondays 4:15–5:45 p.m., Audimax
  • Section A: Thursdays, 12:12 p.m. to 1:45 p.m., Audimax (every 14 days)
  • Section B: Mondays 10:15–11:45 a.m., EF 50 HS 2 (every 14 days)

All current information and the required course materials can be found in the Moodle course.