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Department of Business and Economics

AMA Winter Academic Conference in Las Vegas

Foto vor einem Aufsteller der AMA (American Marketing Association) Winter Academic Conference 2022, von links nach rechts: Simon König, Fabienne Ruoß, Jana Grothaus, Karen Wesely © Andreas Kessenbrock​/​TU Dortmund

This year, the AMA Winter Academic Conference 2022 took place in Las Vegas, USA. Despite pandemic-related travel restrictions, Jana Grothaus, Fabienne Ruoß, Simon König, Andreas Kessenbrock and Karen Wesely were able to attend the conference in-person. With a total of four contributions they represented the Chair of Marketing. Their research topics ranged from fertility therapy to sales partner management abroad and issues of climate change. The results of their current research were discussed with international colleagues. In addition, the conference venue provided a stimulating atmosphere to re-engage in exchange after a prolonged lockdown and to further expand the networks of the professorship. Many thanks for the inspiring presentations and exciting discussions!

Link to Conference Page