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Department of Business and Economics

Going to the Zoo - Kickoff for Bachelor Project Seminar in Marketing

Projektpartner und Seminarteilnehmer*innen vor dem Lageplan des Dortmunder Zoos © Karen Wesely​/​TU Dortmund

Last week, the kick-off for the Marketing bachelor proj­ect seminar took place in the zoo. During a personal tour, the students were able to get to know the proj­ect partners – Dort­mund ZOO and Zoofreunde Dort­mund e.V. – and gain exciting insights into the animal world. In addition to fun activities, such as feeding camels and petting rhinos, the major goal was for the students to interact with the proj­ect partners. As part of the "Learn­ing by Consulting"-concept, seminar participants will take on the role of consultants and use various market re­search methods to investigate current issues relating to the zoo. The variety of topics ranges from good practice analyses of zoo-specific event concepts to on-site surveys on visitor satisfaction. We wish both the students and the teaching and re­search area Marketing an exciting proj­ect!