7th Service Conference in Rostock and Best Poster Award
Last week, the Professorship of Marketing was represented with three contributions at the 7th Service Conference in Rostock. In the context of a lecture and two posters, Simon König, Jana Grothaus and Karen Wesely provided insights into their current research concerning different contexts of the service sector. Their projects ranged from climate adaptation measures for small and medium-sized enterprises to energy consulting in neighborhoods and "high risk" services in the field of fertility therapy. Finally, the poster "Energiedienstleistungen im Quartier – Eine Untersuchung des Entscheidungsprozesses privater Hauseigentümer zur Teilnahme an energieeffizienten Nutzungsmodellen" received the Best Poster Award. Thank you very much for the exciting exchange!