News from research of professorship
International Research Symposium in Valencia
At QUIS17 in Valencia, Spain, Jana Grothaus and Karen Wesely presented their current research projects.
Article published in Journal of Interactive Marketing
An article by Dr. Sören Köcher has been published in the current issue of the Journal of Interactive Marketing (VHB-JOURQUAL: B).
AMA Global SIG Conference in Sicily
After numerous digital events, the AMA Global Marketing SIG Conference took place in Sicily at the beginning of October.
Interim chair of Marketing at OVGU Magdeburg
Dr. Sören Köcher has been appointed Interim Professor at the Chair of Marketing at Otto von Guericke University Magdeburg.
7th Service Conference in Rostock and Best Poster Award
Last week, employees of the professorship of marketing attended the 7th Service Conference in Rostock and presented recent research findings.
Article published in the Journal of Consumer Psychology
Dr. Sören Köcher has published a paper together with Prof. Keith Wilcox, Ph.D., from Columbia University.
Guest from Brazil - Second Supervision of a Dissertation on the Internationalization of IT Companies in Dortmund
Prof. Holzmüller acted as second supervisor for the dissertation of Ms. Steinhauser (PUC, Brasil), who studied IT companies in Dortmund.
New Article published in Journal of Retailing and Consumer Services
Dr. Sören Köcher, Linda Alkire, Genevieve O’Connor und Susan Myrden published an article in the Journal of Retailing and Consumer Services.
Article by Dr. Sarah Köcher honored with 2019 Robert Johnston Awards
“Frontline Service Technology infusion: conceptual archetypes and future research directions” received the Highly Commended Paper Award.